The Kickstarter Diaries 7: Another Reward, Another Chance for Catastrophic Miscalculation
Episode seven in my behind-the-scenes account of running a crowdfunding campaign. We’re starting the second week of the campaign, and as usual the initial surge of interest has waned and the gnawing sense of desperation is growing. The seasoned Kickstarter campaigner has several strategies to call on in this situation. The P.G. Wodehouse strategy: […]
